What is Rational Decision Making?
Rational decision making is when someone makes choices based on logical reasoning and careful consideration of facts and goals. It involves analyzing available information, considering alternatives, and choosing the most logical option. Rational decisions aim to achieve specific goals by selecting the option that promises the highest payoff or satisfaction given the circumstances and available resources. Rational decisions are typically made without being overly influenced by emotions or biases, aiming to achieve the most favorable result given the circumstances and available information.

Impact of digital technology as a reliable source of input for rational decision making

Example: Use of GPS Application to find a Restaurant
Imagine using a GPS app to find the quickest route to a new restaurant. It tells you to take a certain road, but when you get there, you find it’s closed for construction. This shows that while digital technology can give helpful advice, it doesn’t always know about unexpected changes. So, relying solely on it for important decisions might not always work out perfectly. We still need to use our own judgment and consider other factors to make the best choices.
Positive Aspects
- Data Accessibility: Digital technology enables vast amounts of data to be collected and analyzed, providing a meaning information for decision making. In GPS Application, the algorithms can process data from various sources including Maps, social media activity, and human guide reviews.
- Efficiency: Digital technology can process data much faster than humans, allowing for quicker decision making. This speed can be crucial where timing is important.
- Realtime Monitoring: Digital technology enable data sharing and monitoring actions in real time.
- Future Predictions & Early Corrections: Digital technology analyses big data so as to correctly predict the future changes such as in weather prediction and take appropriate corrective measures. In GPS Apps, it can update/remove the restaurants location, information and other details easily.
- Improved Accuracy: Digital technology can potentially identify patterns and correlations in data that human analysts might miss, leading to more accurate predictions.

Negative Aspects
- Data Bias: Digital technology can inherit biases from the data they are trained on. For example, if past reviewers gave reviews biased on their personal assumption, the data shows a bias depending upon the same, thereby promoting bounded rationality .
- Interpretability: Digital algorithms often operate as “black boxes,” meaning the decision-making process is not transparent. This lack of interpretability can raise concerns about fairness and accountability.
- Over-reliance: Relying solely on digital technology without human oversight can lead to errors or misinterpretations. Algorithms may not account for situational context or unexpected events that could impact decision outcomes.

Critical Evaluation
The use of digital technology in GPS Application for searching a nearest restaurant exemplifies both the potential and pitfalls of relying on it for rational decision making. On one hand, digital algorithms can leverage vast datasets to provide insights that traditional methods may overlook, potentially leading to more informed and objective decisions. This could democratize access to information by providing right path to the restaurant based on comprehensive data analysis. Here, the data collection process and making it informative is easier, real time access is possible, future prediction and update can be done easily.

However, the complete rely on digital technology also introduces challenges such as bias and lack of transparency. If algorithms are not carefully designed and monitored, they can reinforce existing biases or make decisions that are difficult to justify or understand. Digital technology may not collect all sets of data available, may provide false and fake information, may provide information based upon past users which may not be true at all.
Conclusive Remarks
While digital technologies offer opportunities for efficiency, innovation, and progress, their adoption must be accompanied by rigorous scrutiny, ethical reflection, and robust regulatory oversight to maximize benefits and mitigate risks. Achieving truly rational decision making involves not only harnessing the power of digital technology but also ensuring that it operates within a framework that prioritizes fairness, transparency, and human oversight.